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Suggestions for selecting your best possible domain name
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When you want to find a good domain name to go with your existing business, or because you are setting up a new business you may need advice about the best way to do it.
At the start, you must accept that the top generic names - the 'beachfront properties' of the internet - are all already owned. In fact, it is accepted that all dictionary words havealready been claimed. The reason for that is more and more internet users have become well-informed enough to simply type a possible name into the address field of their browser. As an example, a surfer looking for info about coffee, or wishing to buy coffee online would just put coffee.com into the web address field. This gives a good result, and is quicker than using google. The site owners, of course, get large amounts of free visitors to their sites.
These kinds of names - like fruit.com, resume.com and so on may be open to bids by their owners, but be willing to spend hundreds, or millions of dollars. I will take it for granted you are not in this market, which is ridiculously inflated, but wish to buy a new, relevant name, which fits with your business or area for your freash web site.
In this case, there are many smart ways to proceed. Too look at them, I'll use an example. My subject for the new website I want to build is collectibles. I do a fast check, and see that all the dot suffixes for the word collectibles itself are taken - .com, .net, info and so on.
One option is to add a relevant adjective, and so make a two-word name. Things like small-collectibles.com, discount-collectibles or golden-collectibles.com may be a good fit for your site, and still give users a good idea of what your site is about. Using free key word tools like keyworddiscovery you can type in your keyword and find what search terms your audience is using when looking for the subject.
Actually doing this, words like avon, military, nascar and so on are common words available to combine with 'collectibles', obviously if they respect the subject of the new site. Even MyCollectibles has a ring to it (think of myspace.com).
Very often, this method of discovering what people want will actually give you a worthwhile idea for the subject of your new site.
On the other hand, if your subject has a geographical element, you can use that element with the subject of your site - mystate-collectibles, cheap-mytown-collectibles or similar.
Or, a useful option is adding a single letter prefix. For my subject, this would give me iCollectibles or eCollectibles, or hyphenated versions, as a good set to investigate. You could even use a given name in addition to the focusof your projected site, depending on how personal you would allow your enterprise to be - jacks-collectibles.com.
You could follow successful companies - buy a domain name with no meaning, and spend some time and money on its branding. Words like google, yahoo, kazaa, and skype are examples of this. It's hard to believe, but these were formerly words missing from any dictionary. Wouldn't you like to own those domains today?
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To read more about choosing a domain name, and how to make money from domains, read my page about registering domain names.
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