Snowboarding is a recent addition to the world of sports and its popularity can be attributed in part to the 1998 Nagano Olympics. It had to overcome some of its bad boy anti-establishment culture reputation by having the snowboard team conform to uniform standards as well as suspend some -- less that savory endorsement contracts. Some athletes like Terje Haakonsen just snubbed the Olympics saying, and I paraphrase, the conformity as well as t...